News Details (Posted: May 4, 2008):

PROCTER & GAMBLE TO TITLE SPONSOR ARKANSAS LPGA EVENT

Full Description:

2008 TOURNAMENT TO BE HELD JULY 4TH WEEKEND

ROGERS, AR – Tournament officials have announced that Procter & Gamble has agreed to become the title sponsor of the LPGA Tour Official Event in Rogers, Arkansas. The newly renamed P&G Beauty NW Arkansas Championship presented by John Q. Hammons has been moved on the Tour calendar to the week of June 30 – July 6, 2008. In addition, the 2008 prize money will total $1.7 million, up $450,000 from last year. The stars of the LPGA Tour will once again be competing in a 54-hole format at prestigious Pinnacle Country Club.

“It’s incredibly exciting and a great opportunity to have the LPGA Tour here in Northwest Arkansas,” said Jeff Schomburger, President of P&G's Global Wal-Mart Team. “We are very proud to be the title sponsor of what is going to be a great event and another reason that Northwest Arkansas is a great place to live.”

Schomburger added that having “P&G Beauty” in the title of the Tournament is because it is a great fit with the LPGA and an opportunity to showcase its line of leading beauty brands, including Olay, Pantene, Cover Girl and Venus.

“We are delighted to welcome Procter & Gamble as an LPGA title sponsor,” said LPGA Commissioner Carolyn F. Bivens. “As a world-class marketer, they have already enhanced the event that premiered last year in Northwest Arkansas.”

The Tournament will host a July 4th celebration following the first round of championship play, Friday, July 4. Initial plans for the festivities include a musical concert and fireworks display.

“This title sponsorship by P&G represents a great step forward for our LPGA event,” said Jay Allen, Tournament Chairman. “Today P&G is further underscoring its commitment to improving the quality of life in Northwest Arkansas while giving us an opportunity to make this event one of the best on the LPGA Tour.”

For more information please visit the Tournament’s new website: www.lpganwac.com